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Market playbooks

Spanish and Portuguese product images for Latin America

Latin American localization should separate Spanish from Brazilian Portuguese and review dimensions, plugs, packaging, and use context.

01

Market priorities

01

Spanish and Portuguese

Define verifiable product facts first, then shape language and visual context for this market.

02

Local measurements

Define verifiable product facts first, then shape language and visual context for this market.

03

Package communication

Define verifiable product facts first, then shape language and visual context for this market.

02

Related platforms

Shopee

Shopee spans markets with different languages and shopping habits. Keep the product subject consistent while adapting language, context, units, and offer communication for each country instead of reusing one generic asset pack.

View playbook →

AliExpress

AliExpress listings serve shoppers across languages, so images often carry part of the explanation. Use structure, comparison, and context to communicate facts visually, keep required copy short, and localize language and measurements for the destination market.

View playbook →
05

Keep exploring

How to design ecommerce hero images that explain the product →White-background product photography without losing product truth →Product image localization beyond text translation →
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