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Platform playbooks
Build the right image set for each marketplace
Explore channel-specific scenarios, recommended assets, workflows, FAQs, and official sources for priority marketplaces.
Priority platforms
01
Amazon
Amazon shoppers need to understand a product quickly from search results and the detail page. Treat the white-background hero, feature explanation, dimensions, lifestyle context, and A+ narrative as separate jobs instead of compressing every message into one image.
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02
Temu
Temu listings compete in a dense comparison environment where appearance, quantity, and value need to read fast. Keep product identity stable, then explain bundle contents, variants, use outcomes, and close-up details without replacing facts with exaggerated claims.
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03
TikTok Shop
TikTok Shop images work best when they reinforce the same visual memory as short-form video and live selling. Use the hero for recognition, feature cards for visible differences, and lifestyle frames as reusable support for scripts and live demonstrations.
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04
Shopee
Shopee spans markets with different languages and shopping habits. Keep the product subject consistent while adapting language, context, units, and offer communication for each country instead of reusing one generic asset pack.
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05
Lazada
Lazada sellers often operate across several Southeast Asian country sites. Separate reusable product structure from country-specific language, context, and units to reduce duplicated design work without flattening local differences.
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06
AliExpress
AliExpress listings serve shoppers across languages, so images often carry part of the explanation. Use structure, comparison, and context to communicate facts visually, keep required copy short, and localize language and measurements for the destination market.
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07
eBay
eBay buyers care about condition, detail, and consistency between images and description. Show real appearance, angles, included parts, and scale clearly. AI scenes must not conceal defects or invent a configuration that is not included.
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08
Walmart Marketplace
Walmart Marketplace listings benefit from clear retail visuals that support comparison. Start with an accurate hero, then add function, materials, dimensions, pack quantity, and household context without letting decoration reduce readability.
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09
Taobao & Tmall
Taobao and Tmall images must earn attention on mobile while supporting a deeper product-detail narrative. Use the hero for recognition, feature cards for the main value, and detail modules for materials, dimensions, context, and service while maintaining a consistent brand system.
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10
JD.com
JD.com shoppers often pay close attention to specifications, materials, configuration, and service information. Make key facts easy to verify and separate construction, included parts, dimensions, and context. Technical products need evidence, not atmosphere alone.
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11
Pinduoduo
Pinduoduo product images need to communicate the item, quantity, and difference quickly in a compact browsing flow. Use a clear subject and one priority message in the hero, then reduce misunderstanding with bundle contents, dimensions, comparisons, and visible use outcomes.
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12
Douyin Ecommerce
Douyin Ecommerce imagery should connect product cards, short video, live selling, and creator content. Use the product card for accurate recognition, feature graphics for explanation, and vertical scenes for covers and scripts while reviewing people and performance claims carefully.
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Global marketplace directory
A broad discovery directory. Only researched, active, content-complete priority profiles receive indexable detail pages.
china
淘宝 · 天猫 · 京东 · 拼多多 · 唯品会 · 苏宁易购 · 当当网 · 网易严选 · 抖音电商 · 快手电商 · 小红书 · 得物 · 闲鱼 · 1688 · 阿里巴巴国际站 · 中国制造网 · 环球资源网
global export
AliExpress · Temu · SHEIN · TikTok Shop · DHgate · Ozon
north america
Amazon · eBay · Walmart · Etsy · Wayfair · Newegg · Best Buy · Target
europe
ASOS · Argos · Tesco · Zalando · Otto · MediaMarkt · Cdiscount · Fnac · Allegro
japan
Rakuten · Amazon Japan · Yahoo! Shopping Japan · ZOZOTOWN · Mercari
southeast asia
Shopee · Lazada · Tokopedia · Tiki
india
Flipkart · Amazon India · Myntra · Meesho
latin america
Mercado Libre · Amazon Mexico · Falabella
russia cis
Ozon · Wildberries · Yandex Market
africa
Jumia · Konga · Takealot